2018 Prius Prime

From $32,990*
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A lot of science in the engine. A lot of fun in the car.

Prius Prime uses the latest in Toyota hybrid technology to give you impressive performance and fuel efficiency.

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The latest Toyota hybrid technology and the most fun you’ve ever had in a Prius.

Fully Charged in 5 hr 30 mins3

With one of the shortest charging times (5 hr 30 mins on a standard 120v household outlet2 or 2 hr 10 mins at a 240v charging station3) Prime gets you where you need to go, with less time waiting to get there.
Disclaimer
3 2 hour 10 minute charge time with a 240v outlet Charge time is for 240v outlet (charging station). Always plug-in in accordance with Owner’s Manual.

Stand Out Styling

Hybrid plug-in style that makes a statement. Whether it’s the unique standard LED headlight and taillight presentations, the host of exciting new exterior colours, or the dual wave rear glass design (that greatly reduces coefficient of drag), Prime is a different kind of Prius.

Toyota Safety SenseTM P*

For Toyota, safety isn’t an option. Toyota Safety Sense P (TSS-P) is standard on every 2018 Prius Prime, and includes a pre-collision avoidance system with pedestrian detection that assists in warning the driver of potential dangers. Also included are automatic high beams, lane departure alert with steering assist, as well as dynamic radar cruise control.
Disclaimer
* Drivers should always be responsible for their own safe driving. Please always pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, weather, etc., the TSS systems may not work as intended. Please see toyota.ca, your local Toyota Dealer or Owner’s Manual for details.

Models

2018 Prius Prime

From $32,990*

  • Toyota Safety SenseTM P
  • 7” Display Audio
  • Heated Steering Wheel
  • Quad-LED Projector Headlamps, Rear LED Tail Lamps, LED Daytime Running Lights
  • Advanced Dual 4.2” full colour Thin-Film Transistor (TFT) gauge cluster
  • Dual Trip Odometer and Eco Drive Monitor
More Details
Fuel Efficiency Rating† (Le/100km) 1.8 (Combined) Engine: 1.8 Litre, 4‑Cylinder, Hybrid Synergy Drive Airbags: 8 Seats: 4
Fuel Efficiency Disclaimer
Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

2018 Prius Prime Upgrade

From $35,445*

  • 11.6” HD Display Screen
  • 6 Speaker System
  • Smart Key and Push Button Start
  • Softex Seating
  • Power Driver Seat
  • Qi Wireless Charger for Mobile Devices
More Details
Fuel Efficiency Rating† (Le/100km) 1.8 (Combined) Engine: 1.8 Litre, 4‑Cylinder, Hybrid Synergy Drive Airbags: 8 Seats: 4
Technology - $38,570*
  • 10 Speakers
  • JBL Audio
  • Tonneau Cover
  • Intelligent Parking Assist
  • Head-Up Display
  • Fog Lamps
  • Auto-Dimming Rear View Mirror with HomeLink
  • Safety: Blind Spot Monitor System with Rear Cross Traffic Alert
  • Rain Sensing Wipers
Fuel Efficiency Disclaimer
Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

Experience the 2018 Prius Prime Now!

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